From creating technical labs, blogs, and videos to pairing customers’ problems with product features, technical marketers never see a dull moment.

Slide-deck builder, swag folks, booth dwellers, buzzword people… technical marketing gets a bad rap sometimes. Today, I want to set the record straight. Marketing can be a chaotic, challenging, yet rewarding space to work in… and there’s also some swag involved.

I’ve held several different roles before finding my home as a technical marketing manager (TMM), including support engineer, systems administrator, and solutions architect (technical sales), to name a few. None of those roles quite brought me the thrill and fulfillment that my current position does. What does a TMM do day-to-day? What skills and tools do you use? What traits do you need to succeed?

Want to catch the rest of this article? Head on over to the Enable Sysadmin blog!