https://itguyeric.com/categories/product-marketing/Recent content in Product Marketing on Eric The IT GuyHugoen-USMon, 08 Jun 2026 13:44:16 -0500https://itguyeric.com/blog/why-rlc-pro/Fri, 29 May 2026 09:53:57 -0500https://itguyeric.com/blog/why-rlc-pro/I wrote this piece for CIQ making the case for RLC Pro, what it is, who it serves, and why the foundation it is built on matters before you get to any of the enterprise features.https://itguyeric.com/blog/why-rocky-linux-enterprise-linux/Thu, 07 May 2026 14:00:09 -0500https://itguyeric.com/blog/why-rocky-linux-enterprise-linux/Why Rocky Linux? Enterprise Linux Built to Lasthttps://itguyeric.com/blog/tuxcare-enterprise-support-explainer-series/Wed, 07 Jan 2026 12:10:00 -0600https://itguyeric.com/blog/tuxcare-enterprise-support-explainer-series/These three short videos were part of a vertical marketing campaign I produced at TuxCare, each one aimed at a different regulated industry dealing with the same core problem: Linux infrastructure…https://itguyeric.com/blog/creating-impactful-whats-new-presentations-for-product-marketing-teams/Mon, 22 Dec 2025 15:25:13 -0600https://itguyeric.com/blog/creating-impactful-whats-new-presentations-for-product-marketing-teams/Every six months or so, I found myself in the same spot. A new release was out, the features were solid, the engineering work was impressive… and yet the same questions kept coming back from sales…https://itguyeric.com/blog/tuxcare-radar-breqwatr-customer-story/Fri, 12 Dec 2025 12:09:47 -0600https://itguyeric.com/blog/tuxcare-radar-breqwatr-customer-story/I produced this customer story for TuxCare, including the written case study and the short video summary below. Breqwatr builds OpenStack clouds for industries where infrastructure genuinely cannot…https://itguyeric.com/blog/tuxcare-product-marketing-videos/Tue, 01 Jul 2025 13:24:00 -0500https://itguyeric.com/blog/tuxcare-product-marketing-videos/During my time as Product Marketing Manager at TuxCare, I owned the product narrative across their Linux security and lifecycle portfolio. Part of that work was a series of short product overview…https://itguyeric.com/blog/what-is-a-technical-marketing-manager/Thu, 02 Jun 2022 06:00:00 -0500https://itguyeric.com/blog/what-is-a-technical-marketing-manager/From creating technical labs, blogs, and videos to pairing customers’ problems with product features, technical marketers never see a dull moment.